Branding Consultant

Geosys Enterprise Solutions Pvt Ltd.(Geosys) is an ISO 9001:2015 certified company which has been recognised as one of the 20 Most Promising GIS Solution Providers in 2017 in India by CIOReview. Since our inception over 10 years ago, we have been working with public and private sector clients, helping them in executing projects which improve the quality of their service delivery. As a valued Esri Inc. business partner, we have the ability to leverage global expertise in executing Enterprise Projects.

In a constantly changing technology landscape, we have initiated an organisation wide transformation,which aims to put Geosys in a position to better serve the Industry over the next 10 years. As part of this transformation, we are trying to find a better balance across people, processes, Infrastructure and resources.

Our Project Portfolio encompasses Application Development for web and mobile Platforms, Geographic Information system, Remote sensing. The Industry domains include Environmental Monitoring, Precision Agriculture, Natural Resources, Sustainability, Research and Tourism, Development.

If you would like to be part of our transformation, Geosys is looking forward to having you in our  collaborative project team which promotes innovation, personal growth,emphasising on accountability with a people centric approach.

If you are ready for an opportunity to make an impact, earn a competitive compensation combined with a comprehensive benefits on par with industry standards (Health Coverage,Life Insurance,Paid Vacation, Sick, Casual Leaves) while still having a work-life balance.

Reporting to the BT Manager - Branding Consultant will be responsible for playing a key role in Strategy Development for Branding of the Organization.

The desired candidate will possess a Brand Management background that enables to engage at all levels of customers.

The successful candidate will be responsible for

• Performing market research
• Monitoring market trends
• Brainstorming branding of services and product campaigns
• Developing and monitoring brand strategy
• Creating and monitoring campaigns
• Assisting with strategic development.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Strategy Development for Branding of the Organization.
• Brand Managementi
• Brand alignment – Both for Static Content and Dynamic Content.
• Market segmentation and customer acquisition strategy
• Positioning of Services and Evaluation of the Positioning of those services in the market.
• Effectiveness tracking and ROI measurement
• Product and service innovation with Brand positioning in the Market
• Voice of the brand messaging
• Corporate identity
• Face of the brand and Trends analysis of the Brand on Social Media
• Brand operationalization
• Corporate Identity
• Strategy for the Marketing execution
• Customer experience strategy to bring the brand to life
• Campaign to launch the newly defined Services with the organization brand
• Brand metrics and management
• Brand infusion into the organization culture

QUALIFICATIONS

Education and Experience:

• 2-3 years of Brand Management Experience
• An aggressive personality, driven by performance would be a good fit for this role.
• Excellent verbal and written communications skills
• Strong listening and presentation skills
• Ability to multi-task, prioritize, and manage time effectively
• Graduation with MBA preferably